The · Initiative · Est. 2019 · Atlanta

Reach further.
Together.

We support metro Atlanta high-school student-athletes navigating loss, hardship, and injury — with scholarships, mentorship, and a community that doesn't quit on them. Re-launching for the 2026–2027 cohort.

REACH mark — globe cradled by a hand
11
Partner High Schools
5
Scholarships Awarded
~$10K
Disbursed To Scholars
2027
Next Cohort Graduates
"
Rewarding Education & Exposure for Athletes Facing Challenges & Hardships — that's REACH. We work with scholars carrying the weight of loss, instability, or season-ending injury, and we don't let go.
Our Mission
Our Programs · The Three Ms

Money. Mentorship.
Motivation.

Three programs, one cycle. We invest directly, we teach what school doesn't, and we ask graduates to come back and do it again for the next class.

Monetary Support

Scholarships at graduation

Direct scholarships paid to the institution — for tuition, books, fees, or other verified institutional needs at the moment they matter most.

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Mentorship

Saturday Sessions, monthly

SMART goals, networking, financial literacy, recruiting, dress for success — taught by professionals from Chick-fil-A, Deloitte, the Fulton DA's office, and partner schools.

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Motivation

Mentees become mentors

Graduates return to coach the next cohort. The model sustains itself, and alumni get a tangible way to give back to the community that backed them.

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Brian Q. Lee with REACH scholarship recipients holding an oversized check
Our Story

Filling a gap
no one else was.

Too many talented student-athletes in metro Atlanta hit senior year carrying weight no scholarship application asks about — a parent lost, an injury that ended a recruiting season, a family that can't cover the gap between a partial offer and a full tuition bill. They show up to graduation with a diploma in one hand and uncertainty in the other.

REACH was founded to meet that exact need: direct scholarship dollars at the moment they matter, plus mentorship and a community that doesn't disappear after the check clears. We awarded our first scholarships in 2020 and 2021, paused through COVID, and are re-launching for the 2026–2027 school year — bigger, more focused, and built around the three Ms our scholars actually need: Monetary support, Mentorship, and Mental wellness.

Brian Q. Lee
Founder · Westlake '06 · Atlanta, GA
Where We Work

Eleven schools.
One cohort.

We serve juniors and seniors across the City of Atlanta and South Fulton County — the schools that shaped us, and the scholars who carry them forward.

01Booker T. WashingtonAtlanta
02Benjamin E. MaysAtlanta
03North AtlantaAtlanta
04South AtlantaAtlanta
05Frederick DouglassAtlanta
06WestlakeSouth Fulton
07Langston HughesSouth Fulton
08CreeksideSouth Fulton
09BannekerSouth Fulton
10North ClaytonClayton County
11Tri-CitiesSouth Fulton
+ Your school next? Get in touch
Supported by
Delta Pilots' Charitable Fund · Chick-fil-A · Deloitte · Fulton County DA